What is an AI ad generator?
An AI ad generator makes a finished ad from a description of what you sell; Probably's makes UGC-style video ads, reviewed before you see them.
People also call it an AI ad maker or an AI commercial generator. Most fill a template; Probably hands your brief to an AI creative crew that plans the angle and makes each part of the ad.
You get an ad you can change part by part, not one clip to keep or throw away.
Write the brief
Say what you sell and who it's for, and add product photos or a reference video if you have them. For an opening line, try the free hook generator.
The crew makes it
You watch each specialist plan, write, cast, film and edit in the chat, and can step in at any point.
Critics review it
AI critics check the script and the cut against your brief and send weak work back first.
Get the finished ad
Download it, or ask for changes in plain words; see review and revisions.
You can brief it from Claude or Codex too; see how to make video ads with Claude.
Script
A hook and lines written like a creator, which you can edit.
AI actor and voice
An actor and voice made with AI, in the look and voice you choose.
Scenes
Each shot in a UGC style, such as car selfie or POV hands, with a phone finish.
Captions
TikTok-style captions you can restyle free.
The edit
The clips cut together with sound.
Review
Notes from AI critics, acted on before delivery.
Formats
9:16, 1:1 or 16:9, finished at 720p or 1080p.
AI ad generator vs template ad tools
Template tools put your product into a layout you pick. Probably plans and makes each ad for your brief.
| Aspect | Template generators | Probably |
|---|---|---|
| Where you start | A template, a product link or a prompt | A brief in a chat, with photos or a reference ad |
| Script | Generated from your inputs or pasted in | Written for your angle and buyer |
| Actor | Picked from an avatar library | Made with AI, in the look and voice you choose |
| Filming | The template's layout | Each scene in a creator style |
| Review | You check the output | AI critics check it against your brief first |
| Changes | Edit the template or generate again | Ask in plain words; only what depends on it is remade |
| Output | Often static images as well as video | Video ads only |
A template tool suits you if you want many versions of one layout and will write and check each yourself.
What is the best AI ad generator?
The best AI ad generator is the one that makes the kind of ad you run, so judge each on the same points.
Output: video ads, static images, or both.
Footage: whether scenes look filmed on a phone or staged.
Control: whether you can change one part, such as the hook, without starting over.
Review: whether anything checks the ad against your brief before you see it.
Price: what a finished ad costs, and what the free tier makes.
For the leading tools side by side, read the best AI UGC ad tools. For named rivals, see AI ad generator alternatives to Arcads and the other comparisons.
Example briefs for AI video ads
A brief can be a sentence. These would each start an ad.
“A car selfie ad for our vitamin C serum, for women in their 30s with dull skin. Open on the before.”
Make this ad free“POV hands unboxing our wireless earbuds. The angle is that they cost under $50.”
Make this ad free“A storytime ad for our budgeting app: a student who stopped running out of money before payday.”
Make this ad free“A sit-down review of our no-pull dog harness by an owner who dreaded walks.”
Make this ad free“A street interview for our oat milk cold brew. People guess the price, then taste it.”
Make this ad free
How much does the AI ad generator cost?
Your first draft is free with a new account: 480p, up to 30 seconds, no credit card. After that, plans give you monthly credits.
Starter
Price: $19/mo
- Credits each month
- 2,000
- Finished 15 s ads a month
- About 2
- Videos at once
- 2
Creator
Price: $49/mo
- Credits each month
- 5,500
- Finished 15 s ads a month
- About 7
- Videos at once
- 5
Studio
Price: $149/mo
- Credits each month
- 17,000
- Finished 15 s ads a month
- About 21
- Videos at once
- 10
One credit is $0.01 of work, and you see an estimate before paid work starts. Annual plans save over 10%; see pricing.
Frequently asked questions
What is the best free AI ad generator?
Compare what each free tier makes: video or images, length, resolution and whether it needs a card. Probably's first draft is a 480p video ad up to 30 seconds, free with a new account within 30 days of sign-up, with no credit card.
Can ChatGPT generate ads?
ChatGPT can write ad copy, hooks and scripts, and make images. A finished UGC video ad also needs an actor, a voice, filmed scenes, captions and an edit, which is the part a video ad generator makes.
Do AI-generated ads actually work?
They can, and they are judged like any other ad: by hook rate, click-through and cost per sale. Run AI ads as a test beside your current ones and keep what wins; see how to test UGC ad creatives.
Is AI in advertising illegal?
No, but the usual advertising rules apply. In the US, the FTC's rule on fake reviews and testimonials bans reviews that misrepresent they are by someone who doesn't exist, such as AI-generated ones, so never present an AI actor as a real customer.
Does Probably make video ads or image ads?
Video ads. Probably makes UGC-style videos in 9:16, 1:1 or 16:9, and doesn't make static image ads.
Can I run the ads on TikTok and Meta?
Yes. You download the finished video and upload it to your TikTok or Meta ad account; Probably doesn't publish ads for you. See the video ad specs for each platform.
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