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UGC video ad examples, made with AI

A UGC ad is a short video that looks filmed by a customer on a phone: a selfie vlog, a sit-down review, a street interview, an unboxing. Here are eight made with AI, each with the brief behind it and a link to make one like it, then ideas by product type and what makes one work.

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8 AI UGC ad examples

Illustrations: each is one unedited 480p shot a video model made from the brief and a photo of a product that doesn’t exist, and its people aren’t real. A video made in the studio adds a script, actor, voice, captions and an edit.

  • Selfie vlog9:16, 10 s

    Dewdrop face mist

    Brief
    A 15-second selfie vlog for Dewdrop, the face mist in the photo. A woman in her twenties sprays it on her morning commute and says why it lives in her bag.
    Said
    “Okay, this lives in my bag now. Two sprays on the train, and my skin stops feeling tight. That’s the whole routine.”
    Make one like this

  • Sit-down review9:16, 10 s

    Lumen desk lamp

    Brief
    A sit-down review of Lumen, the desk lamp in the photo, with a warm reading mode. A man in his thirties gives his honest verdict at his desk and names one small downside.
    Said
    “Honest review of the Lumen lamp. The warm reading mode is great for late nights. One downside, the cable’s a bit short. I’d still buy it again.”

    With an AI actor, frame a review as a demo; a review in a customer's name should be their own words.

    Make one like this

  • Street interview9:16, 10 s

    Fizzy Citrus sparkling water

    Brief
    A street interview for Fizzy Citrus, the sparkling water in the photo. An actor with a microphone hands passers-by a can and asks what flavour they taste.
    Said
    “What flavor do you taste?” “Ooh, lemon and maybe a bit of lime. That’s really fresh.”
    Make one like this

  • Testimonial1:1, 10 s

    Halo electric kettle

    Brief
    A square testimonial for Halo, the electric kettle in the photo. A woman in her forties says it boils in under two minutes and is quiet enough for early mornings.
    Said
    “It boils in under two minutes, and it’s quiet enough that nobody wakes up.”

    A testimonial ad should quote a real customer; give the actor their words.

    Make one like this

  • Founder explainer16:9, 10 s

    Northside Bakery subscription

    Brief
    A wide founder-style video for Northside Bakery's sourdough subscription, filmed in the bakery. The baker holds the loaf in the photo and explains what arrives each week.
    Said
    “Every Friday, you get a fresh sourdough like this one, baked that morning, plus a seasonal bake. Skip or pause any week.”
    Make one like this

  • Car selfie9:16, 10 s

    Brew Lab cold brew

    Brief
    A car selfie for Brew Lab, the cold brew concentrate in the photo. A man tries it in the parked car before work, honest and a bit loud about it.
    Said
    “Oh, oh, that’s strong. Okay, that’s actually really smooth. I’m awake. I am very awake.”
    Make one like this

  • Unboxing1:1, 8 s

    Pine & Pour coffee dripper

    Brief
    An unboxing of Pine & Pour, the ceramic coffee dripper in the photo. Hands only, soft morning light, the dripper lifted out of its box and set on the table.
    Make one like this

  • POV try-on9:16, 8 s

    Trailhead trail shoes

    Brief
    A POV try-on of Trailhead, the trail running shoes in the photo. Looking down at them at the start of a forest trail, then a few steps along the path.
    Make one like this

Updated

Types of UGC video ads

Most UGC ads are one of a handful of formats. Pick the one that shows your product best; the UGC styles page shows how each is framed.

Types of UGC video ads and what each is for
TypeWhat it showsGood for
Selfie vlogSomeone talking to the front camera mid-routineBeauty, wellness, daily habits
Sit-down reviewA verdict at a desk or on a sofa, pros and a conGadgets, home, software
Street interviewStrangers trying the product on cameraFood, drinks, anything to taste or try
TestimonialA real customer's result in their own wordsServices, results that take time
Founder explainerThe maker explaining why it existsSmall brands, subscriptions
Car selfieA quick, candid take from the driver's seatCoffee, snacks, apps, on-the-go
UnboxingHands opening the box and lifting each piece outGifts, sets, premium packaging
POV try-onThe viewer's own eyes putting it on or using itShoes, clothes, accessories, tools
Problem and solutionThe annoyance first, then the product fixing itCleaning, fixes, productivity
Before and afterThe same thing twice, with the product betweenSkincare, home, fitness

AI UGC ideas by product type

Ideas to brief, three per product type. Each works as a one-line brief: say the product, the format and the one thing to get across.

  • Skincare and beauty

    A morning routine selfie vlog; a before and after of one week; a get-ready-with-me where it's the last step.

  • Food and drink

    A street interview taste test; a car selfie first sip; a recipe in three cuts.

  • Home and kitchen

    A sit-down review with one honest downside; a problem and solution at the sink; a quiet early-morning demo.

  • Fashion and shoes

    A POV try-on; three outfits in ten seconds; a mirror check before going out.

  • Tech and gadgets

    An unboxing with the first switch-on; a desk setup tour; a side-by-side with the old one.

  • Apps and software

    A screen demo of one task, start to finish; a founder explaining why they built it; a day-in-the-life where the app saves a minute.

  • Local businesses

    A founder walk-through of the shop; a regular's order; what you get on the first visit.

  • Subscriptions

    What arrives each week, unpacked; skip-and-pause shown in the app; a first-box reaction.

For the first line of each, try the free hook generator; for the rest, the UGC script template.

What makes a good AI UGC video?

A good AI UGC video hooks in the first second, is framed like a phone video native to the platform, makes one clear claim, has an actor and setting that look real, carries captions, and ends with a call to action.
  1. A hook in the first secondOpen on movement, the product or a line that names the viewer's problem. The hooks guide has formulas.
  2. Native framingVertical 9:16 for TikTok, Reels and Shorts, square or wide for feeds, shot as a phone would. See the ad specs.
  3. One clear claimOne benefit per ad, said plainly and shown on screen. Test a second claim in a second ad.
  4. A real-looking actor and settingEveryday rooms, natural light and someone who fits the buyer. An AI actor shows and explains; it shouldn't claim results it never had.
  5. CaptionsMost people scroll with the sound off, so burn the words in, inside the safe zone. See captions.
  6. A call to actionSay what to do next, and show it: the offer, the link, the shop.

How to make an ad like these

  1. Write a briefOne or two sentences: the product, the format, who's in it and the point to make. Every example above has its brief.
  2. Add the productA photo of the product, so it looks like yours on screen.
  3. Let the crew make itProbably's AI creative crew writes the script, casts the actor, films, edits and reviews the ad.
  4. Review and downloadAsk for changes in the chat, then download it for TikTok, Meta or YouTube. Your first draft is free; see pricing.

Frequently asked questions

What is an example of a UGC video?

A person filming themselves with a product on a phone: a selfie vlog about a face mist, a review of a desk lamp, a stranger tasting a drink in a street interview. The examples on this page are all UGC formats.

What is considered a UGC video?

Video that looks made by a customer or creator rather than a brand's studio: shot on a phone, in an everyday place, talking to the camera. In ads, brands pay creators for it or make it with AI. See what UGC ads are.

Is UGC still a thing in 2026?

Yes. TikTok, Instagram Reels and YouTube Shorts are built on vertical phone video, and the platforms keep ad formats for creator content, such as TikTok's Spark Ads.

Can ChatGPT make UGC videos?

ChatGPT can write a UGC script and hooks. The video needs a video model, an actor, a voice and an edit; a studio such as Probably makes those from a brief, and Claude or ChatGPT can drive it; see video ads with Claude.

What are the types of video ads?

By placement: in-feed, stories, in-stream and Shorts ads. By style: UGC, product demos, testimonials, explainers and brand films. UGC formats are in the table above.

How do you make a good video ad?

Hook in the first second, make one claim, frame it for the platform, burn in captions and end with a call to action, as the section above explains.

How much does an AI UGC ad cost?

In Probably your first draft is free; after that videos are paid with credits from a monthly or yearly plan. See pricing and what UGC ads cost.

Is AI advertising illegal?

No, but the usual ad rules apply: claims must be true, an AI actor mustn't pose as a real customer, and each platform has its own rules for labeling AI content. See our AI content policy.

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Your first ad is on us.No credit card needed.

  • Research and a script
  • An actor and a voice
  • The edit, with captions
  • 480p, up to 30 seconds