Probably pricing

Each scene is filmed in one of 16 creator styles, such as a selfie vlog, a car selfie or an unboxing, on the kind of camera that style calls for, with its shake, noise and room sound. AI critics review the script and the cut against your brief before you see it.

One 480p draft of up to 30 seconds, with a script, AI actor, voice and edit. No credit card needed, and you have 30 days from signing up to start it. If the day’s free drafts are used up, yours waits for the next day.

The crew starts the moment you send a brief and product photos, with no creator to book or sample to post, and you can follow and steer it in the chat. You can have 2 videos in production at once on Starter, 5 on Creator and 10 on Studio.

Yes. The scripts, images and videos Probably makes for you are yours to use, including in paid ads. Use the platform’s AI label where it asks for one, and don’t present the actors as real customers.

A shot that fails or is refused isn’t charged, and nothing is charged twice. A clip that freezes, goes black or stutters is made again at our cost. If a model refuses a shot, the studio tells you so you can change direction or carry on without it.

Yes. Save an actor you like as a persona in your Space, and the crew casts the same look and voice in your next ads.

Add photos of your product and each scene is made from them, so the actor holds and shows your product rather than a lookalike. With more than 3 photos, the studio first draws one true-to-life still of it, so it looks the same in every scene.

Ask for a change in the video’s chat in plain words, or edit the script yourself. A change pays for the footage it remakes, about 48 credits a second at 720p, and restyling captions is free.

A finished 15-second ad at 720p comes to about 780 credits, or about $8, by the studio’s own estimate. Plan credits make about 2 ads a month on Starter, 7 on Creator and 21 on Studio. You see the estimate before paid work starts, and you can set monthly spending limits.

Credits from a plan expire at the end of their month, on monthly and yearly plans alike. Credits you buy as a top-up never expire, and videos spend the credits that expire soonest first.

Yes. Cancel in Billing whenever you like, and your plan and its credits last until the end of the period you paid for. Paying yearly saves over 10%, with credits still added each month.