AI actor: Amara
AI actor: Jun
AI actor: RuthWhat a small business can use UGC ads for
You need a few simple local videos, not a campaign.
A local offer: a happy hour or a first-visit discount.
A menu or price list: what's new and what it costs.
A shop story: who runs the place and why.
A how-it-works: booking, ordering ahead, a first visit.
A seasonal moment: a holiday menu or a summer special.
Do you need a camera, an editor or a creator?
No. Probably's AI ad generator scripts, films and edits the ad with an AI actor, so you only need to say what you want.
To show the real place, add shop photos or phone videos and choose "In video".
In store
The shop floor, the counter or the chair
Walk and talk
An actor on the way to you
Selfie vlog
A casual first-person recommendation
Street interview
A quick question to a passer-by
Product close-up
Food, drinks, nails, flowers
Friend filming
Someone filmed enjoying the visit
The full list is in UGC styles. If you're new to the format, start with what UGC ads are.
Describe your business and the offer
Say what you sell and what people should do, such as visit, book or order.
Add photos if you have them
Shop, menu or product photos help the crew show the real thing.
Watch the crew work
The crew keeps you posted in a chat as it works.
Ask for changes in plain words
Type "make it shorter" or "mention we're open late" (review and revisions).
Download and post
Get 9:16 for Stories and Reels, 1:1 for feeds or 16:9 for your website, and post it yourself.
Plans for small businesses
Start with the free first draft, then buy credits as you need them or subscribe.
| Option | Price | What you get |
|---|---|---|
| Top-up | From $10 | 1,000 credits, no subscription |
| Starter | $19/mo | 2,000 credits a month, 2 videos in production at once |
| Creator | $49/mo | 5,500 credits a month, 5 videos in production at once |
1 credit is $0.01 of work, and you see an estimate before paid work starts. Cancel renewal anytime. See pricing.
Frequently asked questions
Can a small business make a video ad for free?
Yes. A new Probably account gets a free first draft, 480p and up to 30 seconds, with no credit card, within 30 days of sign-up.
Who is the person talking in the ad?
An AI actor with an AI voice, and you choose both.
Can Probably run my ads on Instagram or Facebook?
No. You post or boost the video from your own account.
How long should a small business video ad be?
15 to 30 seconds, as a rule of thumb, for one offer or one story.
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