Every video is reviewed before you see it
Probably's AI reviewers check the script and edit against your brief before delivery, so your first version has already had a round of notes.
Critics on the AI crew check the script, then the cut, against your brief. Work with a weak opening or a line that doesn't fit goes back to its specialist before you see it. That holds for every ad the AI ad generator makes.
Edit your ad by asking for changes
Say what to change, as you would to an editor, and the crew remakes only the parts that depend on it.
- “Open on the price instead of the problem.”
- “Try a warmer, slower voice.”
- “Swap the kitchen scene for a car selfie.”
To change the words yourself, edit the script, and the captions follow it.
What are ad variants?
A variant is a deliberately different version of an ad, kept next to the original. It changes one thing, so the results show which version works.
| Change | Example | What you learn |
|---|---|---|
| Hook | A question, not a bold claim. | What stops your buyer scrolling. |
| Actor | Another persona, same script. | Who your buyer trusts. |
| Look | POV hands, not a selfie vlog. | How to show the product. |
| Offer or call to action | "Try it free", not "Shop now". | What gets the click. |
| Length | A 15-second cut of a 30-second ad. | How much story the ad needs. |
Start from one ad you'd run
Variants of a weak ad only show which weak ad is least weak.
Change one thing per variant
Change two and you won't know which made the difference.
Start with hooks
The first seconds decide whether anyone watches on, so hooks are usually the first test; see UGC ad hooks.
Read the results, then iterate
Keep the winner, make variants of it and retire ads as they tire; see how to test UGC ad creatives.
Go back to any earlier version
Earlier versions are kept, so you can restore one if a change made the ad worse. Your own edits offer Undo instead of a confirm step.
What does a change cost?
A change pays for the footage it remakes, about 48 credits a second at 720p, so a new four-second opening scene is about 192 credits. Editing the words yourself records the voice again and renders for a few credits, restyling captions is free, and every paid change shows its estimate before it runs. See pricing.
Get feedback from clients and teammates
Send a share link to a delivered video, open to anyone with it or only to people you name, and revoke it any time. For client approval rounds, see AI UGC ads for agencies.
Frequently asked questions
Can I edit a video after Probably delivers it?
Yes. Ask for changes in plain words or edit the script, and only the parts that depend on the change are made again.
How do I make variations of an ad?
Ask for a variant, such as an alternate hook. Each one is kept next to the original, so you can test them against each other.
Will I lose the original if I ask for changes?
No. Earlier versions are kept, and you can restore any of them.
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