AI actor: Amara
AI actor: Jun
AI actor: RuthThe UGC ads e-commerce brands need
Each product needs several short videos for paid social. These are the common jobs.
Product launch
Something new, and why to try it now
Product demo
The product working, close up
Seasonal promo
An offer tied to a holiday or season
Problem and solution
The buyer's frustration, then the fix
Review style
An actor's verdict, scripted, never posed as a real customer
Why every product needs several angles
With Probably, a new angle is one line in the chat, and each hook variant comes back as its own version to compare.
A winning ad wears out as the same people see it again, and the angle that wins is often not the one you expected. So you test several at once.
To compare them, see how to test UGC ad creatives.
Overhead unboxing: the first look, for gifts and subscriptions.
Product close-up: texture and detail, for beauty, food and gadgets.
Vanity tutorial: skincare and makeup at a mirror.
Sit-down review: a calm verdict for considered purchases.
POV hands: the product in use, from the viewer's point of view.
Mirror selfie: outfits and anything worn.
Each scene gets a phone finish, so it reads as recorded, not produced. See them all in UGC styles.
How to generate an AI video for a product
Add product photos and a one-line brief, and Probably's AI crew scripts, casts, films and edits the product video for you to review.
Set up a Space for the brand
Add products, photos, brand notes and voices once to a brand Space.
Brief one ad
Name the product, angle and offer, and paste a TikTok or Reels link as a reference video to borrow its hook or pacing.
Review the draft
AI critics check the script and cut against your brief first, then you ask for changes in plain words.
Make variants
Ask for new hooks or another actor, and each comes back as its own version.
Export and run
Download 9:16, 1:1 or 16:9 and upload it to your ad account yourself. Selling on TikTok too? See TikTok Shop ads.
Plans for e-commerce brands
Plans differ in monthly credits and in how many videos can be in production at once. 1 credit is $0.01 of work.
Starter
Price: $19/mo
- Credits each month
- 2,000
- Finished 15 s ads a month
- About 2
- Videos at once
- 2
Creator
Price: $49/mo
- Credits each month
- 5,500
- Finished 15 s ads a month
- About 7
- Videos at once
- 5
Studio
Price: $149/mo
- Credits each month
- 17,000
- Finished 15 s ads a month
- About 21
- Videos at once
- 10
You see an estimate before paid work starts. Annual billing saves over 10%, and top-ups start at $10. See pricing.
Frequently asked questions
Can Probably use my real product photos?
Yes. Add them to your Space and the crew films scenes from them. You can also add your own footage.
Does Probably publish ads to Shopify, TikTok or Meta?
No. You download the video and upload it to your ad account or store yourself.
Are the people in the ads real customers?
No. Actors and voices are made with AI. You choose the look and the voice.
What is the best AI video generator for products?
Pick one that shows your real product from your photos, makes the format you run, such as UGC-style video, and lets you test new angles without a new shoot. For the leading tools side by side, read the best AI UGC ad tools.
Can I try it before paying?
Yes. A new account gets a free first draft, 480p and up to 30 seconds, with no credit card, within 30 days of sign-up.
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