What is a reference video?
A reference video shows the crew what to aim for, and Probably borrows only the parts you name for a new ad with your product.
A reference video is an ad or post you want yours to feel like, the way you'd show a designer a page you like.
Paste a link
Drop a TikTok, Instagram Reels or YouTube link into the composer.
Or browse for one
Search TikTok, Reels and Pinterest without leaving Probably.
Say what to borrow
Name the parts you want, such as "the hook and the pacing".
Brief as usual
Add what you're selling and who it's for, and the AI ad generator makes the new ad. The first draft is free; see pricing.
| Part | What it means | Example |
|---|---|---|
| Hook | How the first seconds stop the scroll. | A bold claim, then a reaction. |
| Pacing | How fast it cuts, and where it slows. | A cut every line until the demo. |
| Look | The setting, camera and framing. | A car selfie at arm's length. |
| Script shape | The order of the beats. | Problem, failed fixes, product, result. |
| Music mood | How the soundtrack feels. | Calm and low under the talking. |
A reference with a strong hook and a weak middle is still worth using for its hook. To keep the hook but change the look, pick one of the 16 UGC styles.
Reference or In video: which to use
For each video or photo you upload, you choose how the crew uses it. Saved references stay in your organization's shared library; see brand Spaces.
| Use as | What happens | Choose it for |
|---|---|---|
| Reference | The crew learns from it; it stays out of the ad. | An earlier ad you liked, a competitor's style. |
| In video | It appears in the finished ad. | Real product shots, your store, your app's screens. |
How to recreate a viral TikTok ad without copying it
Borrow the mechanism, not the material. A viral ad works because of a structure you can name, and that structure transfers to your product.
Name why it works, such as "it opens on the result, then rewinds".
Keep that move and replace the product, words, person and setting.
Use proof you can stand behind, such as a real feature or price.
Don't reuse the original's footage, audio or script; they belong to their creator.
Make two or three versions and let results decide; see how to test UGC ad creatives.
Frequently asked questions
Can I turn a TikTok into an ad for my product?
Yes. Paste the link, name what to borrow, and the crew makes a new ad for your product in that style.
Does Probably copy the reference video?
No. The crew watches it once and borrows only what you name. The new ad has your product, an AI actor and a new script.
Do I need a reference to make an ad?
No. A short brief is enough, and a reference helps when you know the feel you want. See how to make UGC ads with AI.
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