AI actor: Amara
AI actor: Jun
AI actor: RuthWhy do SaaS companies use UGC-style ads?
A good SaaS UGC ad sounds like a colleague recommending a tool: one problem, one feature that fixes it, one next step.
Software is hard to show in a polished brand spot. A person on camera talking about a real workday problem sounds like a peer.
Explainer
What it does and who it's for, under 30 seconds
Founder-style talking head
A first-person case for the product
Feature launch
One new feature, on screen
Pain-point ad
A recurring frustration, then the fix
Trial or demo push
A reason to start a trial this week
Sit-down review: the classic talking head.
Selfie vlog: a quick tip at a desk.
Storytime: "the week our spreadsheet broke."
POV hands: the product on a phone or laptop.
Walk and talk: a short take between meetings.
Scenes can look shot on a laptop webcam. More in UGC styles and AI actors and voices.
TikTok, Reels, Shorts, Stories
9:16
LinkedIn and Facebook feeds
1:1
YouTube, websites, landing pages
16:9
Probably makes all three. Specs per platform are in UGC video ad specs.
Set up a Space for the product
Add product notes, tone and a recurring actor to a brand Space.
Brief one job
Name the buyer, the problem, the feature and the call to action.
Add your screens
Upload screenshots or a screen recording and choose "In video".
Review and revise
AI critics check the script and cut first, then you edit the script or ask for a new hook.
Export per channel
Download each format and upload it to your ad accounts yourself.
Starter
Price: $19/mo
- Credits each month
- 2,000
- Finished 15 s ads a month
- About 2
- Videos at once
- 2
Creator
Price: $49/mo
- Credits each month
- 5,500
- Finished 15 s ads a month
- About 7
- Videos at once
- 5
Studio
Price: $149/mo
- Credits each month
- 17,000
- Finished 15 s ads a month
- About 21
- Videos at once
- 10
1 credit is $0.01 of work, and your first draft is free, with no credit card. See pricing.
Frequently asked questions
Can Probably make a founder-style video without the founder on camera?
Yes, with an AI actor and voice reading a first-person script. It is not the founder's own face or voice.
Can the same actor appear in all our ads?
Yes. Save a persona in your Space, with a fixed look and voice, and reuse it.
Does Probably publish to LinkedIn or Google Ads?
No. You upload the video to your ad accounts yourself.
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