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TikTok Shop ads and videos, made with AI

Probably makes TikTok Shop ads and videos with AI: UGC-style unboxings, showcases and reviews that look native to the For You feed. Add product photos, and an AI crew makes the video with captions and sound. A new hook is a new variant, so you can keep posting fresh takes on one product.

First draft free, no credit cardSee ad examples

Ad ideas for TikTok Shop sellers

Pick one and the crew starts from it. Your first draft is free.

  • Unboxing of our LED makeup mirror, overhead. Hook: "I didn't expect it to be this bright."

    AI actor: AmaraMake this ad free

  • Review of our silicone food storage bags at a kitchen table. Mention one small downside.

    AI actor: JunMake this ad free

  • Five hooks for our lint remover video: sweater, hoodies, pet hair, couch, "$12 and my coat looks new".

    AI actor: RuthMake this ad free

How do Shop Ads work on TikTok?

A TikTok Shop seller creates Shop Ads with the Sales objective in TikTok Ads Manager, and the ads sell products from the shop, Showcase or catalog the seller picks.

  • Video Shopping Ads

    Shopping options added to TikTok videos

  • LIVE Shopping Ads

    Shopping options added to LIVE videos

  • Product Shopping Ads

    Ads built from the images and info on a product page

TikTok lists these formats in About TikTok Shop Ads. Its Video Shopping Ads guide says an ad can use an existing post or a newly uploaded video, so a video you make in Probably can run as one.

The videos TikTok Shop sellers need

A product video has to feel like any other video in the feed, then make the product easy to want.

  • Unboxing

    The package opening and the first reaction

  • Product showcase

    Every angle, with the actor pointing out what matters

  • Review

    A sit-down verdict in a buyer's honest tone

  • Problem and fix

    A relatable annoyance, then the fix on camera

  • Haul or try-on

    Several items or outfits in a row

Why TikTok Shop sellers need so many variants

In Probably, keep the body of a video that works and ask for new hooks; each comes back as its own variant.

The first second decides whether someone keeps watching, and a video wears out as more people see it. New hooks keep a product visible.

Hook patterns are in viral hooks for TikTok, and the free hook generator writes first lines for your product.

UGC styles that look native on TikTok

  • Overhead unboxing: hands, box and product, from above.

  • Product close-up: detail that photos don't show.

  • Sit-down review: straight to the front camera.

  • Mirror selfie: try-ons and outfits.

  • Friend filming: someone else holding the phone.

  • Selfie vlog and Storytime: a personal reason it matters.

Clips get a phone finish, with subtle shake, sensor noise and phone audio; see all 16 UGC styles. Captions such as Word pop or Bold match the TikTok look. To borrow a video's pacing, paste its link as a reference video.

How it works, in five steps

  1. Add your products to a Space

    Photos and notes stay there, so every video starts from them.

  2. Pick a format and brief it

    Name the format, the product and the one thing buyers should notice.

  3. Borrow from a video you like

    Paste a TikTok link, or search TikTok from inside Probably, and the crew borrows its pacing without copying.

  4. Review and ask for hooks

    AI critics check the draft first, and each new hook is its own variant.

  5. Download and post

    Post the 9:16 video from your TikTok account and link the product in TikTok Shop. Selling on Shopify too? See the AI product video generator for e-commerce.

Plans for TikTok Shop sellers

  • Starter

    Price: $19/mo

    Credits each month
    2,000
    Finished 15 s ads a month
    About 2
    Videos at once
    2

  • Creator

    Price: $49/mo

    Credits each month
    5,500
    Finished 15 s ads a month
    About 7
    Videos at once
    5

  • Studio

    Price: $149/mo

    Credits each month
    17,000
    Finished 15 s ads a month
    About 21
    Videos at once
    10
Compare every plan

If you post daily, look at videos in production at once. 1 credit is $0.01 of work, you see an estimate first, and top-ups start at $10. See pricing.

Frequently asked questions

Are TikTok Shop ads worth it?

It depends on your margins and on whether your videos sell. TikTok's Shop Ads report shows purchases, gross revenue and ROAS attributed to your ads, so start with a small budget and keep the videos that pay back.

How do I turn on Shop Ads on TikTok?

Connect your TikTok Shop or Showcase to an ad account, through Seller Center, Business Center or Ads Manager, then create a campaign with the Sales objective. Since July 2025, Shop Ads campaigns run as GMV Max, per TikTok's Video Shopping Ads guide.

Does Probably connect to TikTok Shop?

No. You download the video, post it from your TikTok account or upload it to Ads Manager, and link the product in TikTok Shop yourself.

Can I make unboxing videos without the product in hand?

Yes. The crew films an AI unboxing from the product photos in your Space, and the actor holds and opens that product, not a lookalike.

Are the actors real TikTok creators?

No. Actors and voices are made with AI. Label the video as AI-generated where TikTok asks you to, and never present it as a real buyer's review.

How long should a TikTok Shop video be?

15 to 30 seconds, as a rule of thumb, for one product and one hook. The free first draft is up to 30 seconds.

Updated

Keep reading

Your first ad is on us.No credit card needed.

  • Research and a script
  • An actor and a voice
  • The edit, with captions
  • 480p, up to 30 seconds