Updated
What is a hook generator?
Most hook generators write for posts and captions. These hooks are lines an actor says to camera in the first two or three seconds of an ad.
What is a hook in a video ad?
The generator writes the spoken line. Pair it with a first shot that moves and a short line of on-screen text; the guide to viral TikTok hooks shows how.
The 12 hook formulas
Each hook the generator writes uses one of these formulas, so you can compare different angles, not five takes on one.
Call out the viewer
If you have curly hair and live somewhere humid, stop scrolling.
Name the problem
My phone was dead by 2pm every single day.
Promise a result
This is how I meal prep a whole week in one hour.
Contrarian take
Unpopular opinion: you don't need a 10-step skincare routine.
Mistake warning
Stop washing your dog with human shampoo.
Discovery
I found the desk chair every remote worker on here keeps talking about.
Before/after
This is my closet before. Now watch.
Number list
3 things I wish I'd known before buying a stroller.
Question
Why does nobody talk about how bad cheap pans are?
Story opener
My dentist asked what I'd changed. This is what I told her.
Objection first
I know, $40 for a candle. Let me explain.
Reaction
Okay, I did not expect it to do that.
How do you test the hooks?
- Pick three to fiveChoose the most different formulas, not the lines you like most.
- Make an ad from eachKeep the body, actor and call to action the same; see the AI ad generator.
- Compare the first secondsThe hook that keeps the most viewers past three seconds wins; write the next round in its formula. How to test UGC ad creatives covers budgets and when to call it.
Making the ads needs a free account, and your first draft is free; see pricing for what more costs.
Frequently asked questions
What is the best hook generator?
The one that writes for where the hook will run. For video ads, pick one that writes spoken lines in named formulas, so you can test angles rather than five takes on one.
Is the hook generator free?
Yes. It needs no account and no card. Making a video ad from a hook needs a free account, and your first draft is free.
Why did I get the same hooks again?
Hooks for a product are written once and kept, so asking for the same thing again shows the same lines. Each network can ask for 5 new products an hour; past that you see the last hooks written for you.
Can I use these hooks in my ads?
Yes. Check that each line is true for your product before you use it: the generator leaves out health claims and promised results, and you know your product best.
