AI actor: Amara
AI actor: JunWhat agencies use UGC ads for
Paid social across several clients takes a steady supply of creative. These jobs come up most.
Concept rounds: several directions for a new client.
Refresh batches: new hooks for tiring ads.
Offer updates: the same ad with a new price or promo code.
Pitch work: sample ads for a prospect.
Keep every client separate
In Probably, each client is its own Space, so its style, voices, products and personas stay with that client.
Teammates join your organization and work across its Spaces, with a shared asset library in folders. See brand Spaces.
Client review and approval, built in
Send the client a share link to a delivered video. Open it to anyone with the link or limit it to specific people, and revoke it anytime.
Pass the client's notes to the crew in plain words. Earlier versions are kept, so you can go back to the one the client preferred. See review and revisions.
The UGC styles agencies use most
The right style depends on the client. Every style is in UGC styles.
Beauty and personal care
Vanity tutorial, Mirror selfie, Product close-up
Food and drink
Product close-up, Friend filming, In store
Apps and software
POV hands, Selfie vlog, Storytime
Local services
Walk and talk, Street interview, In store
Physical products
Overhead unboxing, Sit-down review, Low-angle propped
Create a Space per client
Add the client's products, brand notes, voices and actors.
Brief several concepts
Write a brief per concept, or ask for hook variants from one.
Let the critics go first
AI reviewers check the script and cut before your team sees it.
Share for approval
Send the client a share link and pass their notes to the crew.
Deliver the files
Download the approved cut in 9:16, 1:1 or 16:9.
Plans for agencies
With several clients' work in parallel, agencies usually hit the limit on videos in production at once first. Studio allows 10.
Starter
Price: $19/mo
- Credits each month
- 2,000
- Finished 15 s ads a month
- About 2
- Videos at once
- 2
Creator
Price: $49/mo
- Credits each month
- 5,500
- Finished 15 s ads a month
- About 7
- Videos at once
- 5
Studio
Price: $149/mo
- Credits each month
- 17,000
- Finished 15 s ads a month
- About 21
- Videos at once
- 10
Annual billing is $199, $519 or $1,599 a year, with credits given monthly. Top-ups start at $10. See pricing.
Frequently asked questions
Can an agency manage several clients in one Probably account?
Yes. Make one Space per client, and each keeps its own style, voices and products.
Can my team work in Probably together?
Yes. Members of an organization share its Spaces and asset library.
Does Probably use real creators?
No. Actors and voices are made with AI, so there is no casting and no shipping products to creators.
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