What is a brand Space?
A Space is a brand memory that keeps a brand's style, products, voices and actors, and Probably starts every new video from it.
You open a Space, brief a video, and the crew already knows what the brand sells, how it talks and who presents it.
Style and preferences
Choices you made before still apply.
Products, with photos
Your real product on screen, not a guess.
Voices
The same sound from ad to ad.
Personas
Recurring actors; see AI actors and voices.
Caption default
The brand's caption style on every video.
You can change any of it for one video, and the Space keeps its default for the next.
Create one per identity
Name it for the brand, product line, creator persona or client.
Add your products
Upload clear photos of each product from a few angles, with its name and what it does.
Add brand notes
Note who you sell to, how you talk, and claims to avoid.
Make your first video
Brief it in the Space with the AI ad generator, and save the actor you like as a persona. The first draft is free; pricing shows what comes after.
How teams and agencies use Spaces
Agencies make one Space per client, so one client's products, voices and actors never show up in another client's ad.
- Members share the organization's library of folders, uploads and saved references.
- Share links let a client watch a delivered video and give feedback; see review and revisions.
- For the full agency workflow, see Probably for agencies.
How to keep AI ads on-brand
On-brand AI ads come from inputs, not luck, and a Space keeps the inputs for you.
Use real product photos.
List the words and claims you can't use, such as medical or earnings claims.
Keep one or two actors per audience.
Stick to one caption style.
Save ads that worked as reference videos for the next brief.
Frequently asked questions
What is a brand kit for AI video?
It's the products, tone, voices, actors and caption style that make a brand recognizable. In Probably, a Space holds them.
Can my team share a Space?
Yes. Members of an organization work in its Spaces and share its library of uploads, folders and saved references.
Do agencies need a separate account per client?
No. One organization with a Space per client keeps each client's products, voices and actors apart.
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