What is an AI TikTok ad generator?
An AI TikTok ad generator makes a video ad shaped for TikTok from a description of what you sell; Probably's makes vertical UGC-style ads, reviewed before you see them.
TikTok ads work when they look like the posts around them: a person talking to the camera, captions on screen and a hook that lands in the first seconds. Probably's AI creative crew plans that ad, writes it, casts an actor, films each scene and edits the cut.
It is a video maker, not a campaign tool. It doesn't connect to TikTok, set a budget or publish.
Write the brief
Say what you sell and who it's for. Add product photos, or paste a TikTok link as a reference video and name what to borrow, such as its hook or pacing.
Pick the hook
The crew writes the opening line for your angle. Want options first? The free hook generator writes ten hooks for what you sell.
The crew makes it
A script, an AI actor and voice, scenes in UGC styles such as a selfie vlog or POV hands, and an edit with captions.
Critics review it
AI critics check the script and the cut against your brief and send weak work back before you see it.
Download and upload
Download the video and add it in TikTok Ads Manager, or post it organically first if you plan to boost it as a Spark Ad.
Shape
Vertical 9:16, the format TikTok recommends for In-Feed ads.
Resolution
720p or 1080p when finished; the free first draft is 480p.
Length
Set by your brief. The free first draft runs up to 30 seconds; 15 to 30 seconds is a common rule of thumb.
Hook
An opening line and shot written to stop the scroll; see the hook guide.
Captions
Burned in and timed to the voice, in five styles you can restyle free.
Look
A creator style per scene, with a phone finish so it reads as phone-shot.
Variants
Alternate hooks kept beside the original, so you can test them against each other.
The exact limits for each TikTok placement are in the video ad specs guide, from TikTok's own help pages. Check them before you launch, since they change.
Open on the person and the problem, not the logo.
Film it the way creators do: handheld, close, somewhere real. That is what UGC styles and the phone finish are for.
Put the hook on screen in the first line of captions.
Keep one product and one idea in each ad, and make another ad for the next idea.
Test hooks, not just products; see how to test UGC ad creatives.
To study ads already running on TikTok first, read how to use the TikTok ad library, then brief Probably with one as a reference.
Selling on TikTok Shop?
See Probably for TikTok Shop sellers for the product videos it makes and the briefs that fit.
Does TikTok need AI ads to be labelled?
Probably's actors and voices are made with AI. TikTok and the law may ask you to label AI-generated content or a paid partnership, and the rules change, so read TikTok's current policy before you run an ad. Our AI content policy says what Probably expects of you.
How much does an AI TikTok ad cost?
Your first draft is free with a new account: 480p, up to 30 seconds, no credit card. After that, plans give you monthly credits. This is the cost of making the video, not TikTok's ad spend.
Starter
Price: $19/mo
- Credits each month
- 2,000
- Finished 15 s ads a month
- About 2
- Videos at once
- 2
Creator
Price: $49/mo
- Credits each month
- 5,500
- Finished 15 s ads a month
- About 7
- Videos at once
- 5
Studio
Price: $149/mo
- Credits each month
- 17,000
- Finished 15 s ads a month
- About 21
- Videos at once
- 10
One credit is $0.01 of work, and you see an estimate before paid work starts. See pricing.
See what the studio makes
The ad examples are illustrations of the styles, not customer ads. For other platforms, see the AI Facebook ad generator and the AI ad generator.
Frequently asked questions
Is there a free AI TikTok ad generator?
Probably's first draft is free with a new account: a 480p vertical ad up to 30 seconds, within 30 days of sign-up, with no credit card. Finished videos are 720p or 1080p and use credits; see pricing.
What size is a TikTok ad from Probably?
Probably makes 9:16, 1:1 or 16:9 videos; for TikTok, choose 9:16. Finished videos are 720p or 1080p. TikTok's limits for each placement are in the video ad specs guide.
Does Probably post to TikTok for me?
No. Probably makes the video; you download it and upload it to TikTok Ads Manager, or post it from your account. It has no connection to your TikTok ad account.
Can I recreate a viral TikTok ad?
You can use one as a reference: paste its link and name what to borrow, such as the hook or the pacing. The crew makes a new ad for your product rather than copying it; see reference videos.
Are the actors real people?
No. Actors and voices are made with AI, in the look and voice you choose. If you need real creators, a marketplace such as Billo provides them; see Probably vs Billo.
What is the best AI TikTok ad generator?
It depends on the ad. For UGC-style videos you steer in a chat and that are reviewed before you see them, try Probably; to weigh it against named tools, see the comparisons.
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