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What does Probably do?
Probably turns a short brief into a finished vertical video ad. Each part goes to a specialist on the AI creative crew, and critics review the work. You talk to Looky, who runs the crew.
- Scripts and hooks written the way creators talk.
- AI actors and voices, including actors a brand reuses.
- Scenes filmed in UGC styles such as selfie vlogs, car selfies, POV hands and unboxings.
- Captions, sound and an edit with jump cuts.
- Reviews before delivery and revisions on request.
Who is Probably for?
Anyone who needs short video ads and can't film a new one for every idea: e-commerce brands, small businesses, app makers, agencies, SaaS teams and TikTok Shop sellers.
What makes it different?
Most AI ad tools give you a talking avatar and a script box. Probably works like an agency instead: it plans the ad, makes each part with a specialist, and has the result reviewed against your brief. You steer it in a chat, and you can change one part, such as the hook, without starting over.
Probably is an AI UGC agency in a browser: you brief a crew, it makes and checks the ad, and you ask for changes in plain words.
How much does it cost?
Your first draft is free with a new account, with no credit card. After that, plans start at $19 a month and include credits each month; see pricing.
Where can I learn more?
- What are UGC ads?, a plain introduction.
- How to make UGC ads with AI, step by step.
- Probably compared with other AI ad tools.
- The UGC ad glossary.
Frequently asked questions
What is Probably?
Probably is an AI video studio that makes UGC-style video ads. An AI crew writes, casts, films, edits and reviews each ad from a short brief.
Where do I use Probably?
In your browser, at studio.probably.co. You sign in with Google; there is nothing to install.
Are the people in Probably's videos real?
No. Actors and voices are made with AI, and you choose how they look and sound.
