Meet your AI creative crew
Each specialist does one part and hands it to the next. Looky runs the crew and is the one you talk to.
Planner
Picks the angle, the format and the scenes.
Researcher
Reads what you share on the product and buyers.
Writer
Writes the hook and script like a creator.
Producer
Directs each scene's actor, setting, camera and lines.
Editor
Cuts the clips and adds captions and sound.
Critic
Checks the script and cut against your brief.
Say what you're selling
Write a sentence or two on the product and who it's for.
Add what you have
Add product photos, brand notes or a reference video whose hook or pacing you like.
Watch the work happen
The chat shows what each specialist is doing and what they hand on.
Ask for changes
Ask for a new hook, voice or scene in plain words; see review and revisions.
Why a crew beats a single prompt
A crew gives you an ad you steer part by part, checked by reviewers, instead of one clip to keep or throw away.
One prompt gives you one clip and no say in its parts. A crew splits the ad into decisions you can change, and a new hook remakes only what depends on it. The crew is what runs Probably's AI ad generator.
A finished vertical ad with script, AI actor, voiceover, captions and sound.
A script and scene plan you can edit.
Earlier versions to go back to.
A share link for feedback.
Frequently asked questions
Do I need video editing skills to use Probably?
No. You describe the ad and the crew makes it. You can still edit any line or scene.
Is the actor a real person?
No. Actors and voices are made with AI. See AI actors and voices.
Do I have to wait while the crew works?
No. Brief other videos while one is in production; your plan sets how many run at once.
Can I try it for free?
Yes. Your first draft is free with a new account, and no credit card is needed. See pricing.
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