AI actor: Amara
AI actor: Jun
AI actor: RuthThe UGC ads app makers need
Install campaigns run on creative volume, and different hooks reach different people.
Install ad
The problem, the app solving it, the download
Feature demo
One feature on screen, as if showing a friend
Launch or update
Something new, for lapsed users
Habit or routine
The app in a daily moment, like a commute
Comparison
"I used to do this the hard way"
How to show your app in a UGC ad
Show a person using the app at the moment it helps them: the hook names the problem, and the screen shows the fix.
Add screenshots or a screen recording and choose "In video" so the crew cuts them in.
POV hands: the phone in hand, for demos.
Selfie vlog: a creator explaining why they use the app.
Storytime: a personal story that ends with the app.
In bed (morning): routines, alarms, journaling.
Walk and talk: maps, fitness and language apps.
Car selfie: a casual tip in a parked car.
See every style in UGC styles, and how to write the first seconds in UGC ad hooks.
Set up a Space for the app
Keep screenshots, tone and recurring actors in one brand Space.
Brief the first ad
Name the user, the moment and the feature, and paste a TikTok or Reels link to borrow its pacing.
Review before you see it
AI critics check the script and cut against your brief before the draft reaches you.
Ask for hook variants
Keep the demo, change the first line, and test the ad variants against each other. The free hook generator gives you first lines to try.
Export for each placement
Download 9:16, 1:1 or 16:9 and upload to your ad accounts yourself.
Starter
Price: $19/mo
- Credits each month
- 2,000
- Finished 15 s ads a month
- About 2
- Videos at once
- 2
Creator
Price: $49/mo
- Credits each month
- 5,500
- Finished 15 s ads a month
- About 7
- Videos at once
- 5
Studio
Price: $149/mo
- Credits each month
- 17,000
- Finished 15 s ads a month
- About 21
- Videos at once
- 10
If you test many hooks a week, the number of videos in production at once matters most. 1 credit is $0.01 of work, you see an estimate first, and top-ups start at $10. See pricing.
Frequently asked questions
Does Probably connect to App Store, Google Play or ad networks?
No. You upload the video files to your ad accounts yourself.
What aspect ratio should an app install ad be?
9:16 for TikTok, Reels and Shorts. Probably also exports 1:1 and 16:9.
How many hooks should I test for one app ad?
Several, as a rule of thumb. Change only the first few seconds, so you learn which hook works.
Is the person in the ad a real user?
No. Actors and voices are made with AI, and you can keep a recurring one as a persona in your Space.
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