| Tool | Best for | Price | Free option |
|---|---|---|---|
| Probably (ours) | Brands, small businesses, app makers, agencies | Starter $19, Creator $49, Studio $149 a month | First draft free, no card (480p, up to 30 s, within 30 days) |
| Creatify | Brands, agencies and platforms (e-commerce, apps, DTC, games), by its positioning | Standard at $15 or $10 a month, unlabeled, under a "Save 30% on annual plan" banner | Free plan, 10 credits a month (2 video or 20 image ads), watermarked; card rule not published |
| MakeUGC | Creators, brands, agencies, e-commerce, app and SaaS marketers | Starter $29 a month billed yearly; monthly billing not listed | No free plan; "Try any plan for $1", renews at the plan price |
| HeyGen | Avatar video and translation for marketing, L&D, sales and localization | Creator $29 a month, or $24 billed annually | Free plan, no card, 3 watermarked videos a month up to 1 minute |
| Billo | Brands running paid campaigns on TikTok, Meta and Amazon (its own description) | Videos start at $99 each, no subscription; price rises with length, format, creator type and extras. Pack prices not on its public site | Sign up for free and browse creators; videos are paid |
| Arcads (for reference) | D2C brands, app studios, agencies (its positioning) | Plans public; dollar prices only in the app | No free plan; 72-hour trial, 1,000 credits, card required |
Probably: a crew that makes the whole ad
Probably is ours. You brief an AI crew in a chat and get a finished UGC-style ad, reviewed before you see it, from $19 a month. See Probably vs Arcads.
How you brief it
A chat with an AI producer; add photos, brand notes or a reference video
Actors
AI-made to your look and voice; saved for each brand
Review before delivery
AI critics check script and cut against your brief
Editing and revisions
Plain-words changes, script edits, variants, earlier versions kept
How you brief it
An Ad Agent, or a product URL (Amazon, Shopify, App Store, Google Play)
Actors
300 AI actors on Free and Standard; 1,500 plus 3 custom avatars on Pro
Editing and revisions
Built-in editor with music and auto captions; Ad Clone on Pro
More in Probably vs Creatify.
How you brief it
A prompt, a product URL or a reference ad
Actors
300+ AI actors on Starter, 500+ on Growth, 1,000+ on Pro; 1 to 3 custom avatars from Growth
Editing and revisions
Captions, music, B-roll and trims in an in-app editor
More in Probably vs MakeUGC.
How you brief it
Paste a URL (landing page, Shopify or Etsy link), pick a style, edit the script; or build in AI Studio
Actors
500+ ready-made actors and a custom avatar on Free; 5 custom avatars on Business
Editing and revisions
Text-based editor in AI Studio; motion elements stay editable
More in Probably vs HeyGen.
How you brief it
Build a brief, choose the video details, tell creators what to film or leave it open
Actors
Real, vetted creators; its FAQ says none is an AI avatar
Editing and revisions
Revision policy not stated; ad variations from existing footage in its software
More in Probably vs Billo.
Arcads pricing
Plans public; dollar prices only in the app. No free plan; 72-hour trial, 1,000 credits, card required. The full breakdown, with what a credit buys, is in Probably vs Arcads.
When to stay on Arcads
- You want 1,000+ AI actors to pick from.
- You need translation into 30+ languages.
- You need 4K output.
You want to brief a crew in a chat and get a finished ad.
You want the script and cut reviewed before you see them.
You want phone-shot looks such as Selfie vlog or POV hands.
You run several brands or clients, each in its own Space.
You want public prices and a free draft without a card.
You work from reference videos.
Frequently asked questions
What is the best Arcads alternative?
It depends on what you use Arcads for. To get a finished UGC-style ad written, filmed and reviewed from a brief, try Probably (ours). Creatify, MakeUGC, HeyGen, Billo are the other tools to compare; see the table above.
Is there a free Arcads alternative?
Probably's first draft is free with a new account: 480p, up to 30 seconds, no credit card. Creatify: Free plan, 10 credits a month (2 video or 20 image ads), watermarked; card rule not published. MakeUGC: No free plan; "Try any plan for $1", renews at the plan price. HeyGen: Free plan, no card, 3 watermarked videos a month up to 1 minute. Billo: Sign up for free and browse creators; videos are paid.
Is Arcads more expensive than Probably?
Probably starts at $19 a month; see Probably's pricing. Arcads: Plans public; dollar prices only in the app. Credits measure different things in each tool, so compare what one finished ad costs; see Probably vs Arcads.
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