| Tool | Best for | Price | Free option |
|---|---|---|---|
| Probably (ours) | Brands, small businesses, app makers, agencies | $19 a month or $199 a year | First draft free, no card (480p, up to 30 s, within 30 days) |
| Arcads | D2C brands, app studios, agencies (its positioning) | Plans public; dollar prices only in the app | No free plan; 72-hour trial, 1,000 credits, card required |
| Creatify | Brands, agencies and platforms (e-commerce, apps, DTC, games), by its positioning | Standard at $15 or $10 a month, unlabeled, under a "Save 30% on annual plan" banner | Free plan, 10 credits a month (2 video or 20 image ads), watermarked; card rule not published |
| MakeUGC | Creators, brands, agencies, e-commerce, app and SaaS marketers | Starter $29 a month billed yearly; monthly billing not listed | No free plan; "Try any plan for $1", renews at the plan price |
| Billo | Brands running paid campaigns on TikTok, Meta and Amazon (its own description) | Videos start at $99 each, no subscription; price rises with length, format, creator type and extras. Pack prices not on its public site | Sign up for free and browse creators; videos are paid |
| HeyGen (for reference) | Avatar video and translation for marketing, L&D, sales and localization | Creator $29 a month, or $24 billed annually | Free plan, no card, 3 watermarked videos a month up to 1 minute |
Probably: a crew that makes the whole ad
Probably is ours. You brief an AI crew in a chat and get a finished UGC-style ad, reviewed before you see it, from $19 a month. See Probably vs HeyGen.
How you brief it
A chat with an AI producer; add photos, brand notes or a reference video
Actors
AI-made to your look and voice; saved for each brand
Review before delivery
AI critics check script and cut against your brief
Editing and revisions
Plain-words changes, script edits, variants, earlier versions kept
How you brief it
Mark AI agent, product image import; URL-to-video not published
Actors
1,000+ AI actors, custom avatars; custom actors on Pro and up
Editing and revisions
Trim, text overlay, resize, stitch, AI video edit, upscale, extend, translate
More in Probably vs Arcads.
How you brief it
An Ad Agent, or a product URL (Amazon, Shopify, App Store, Google Play)
Actors
300 AI actors on Free and Standard; 1,500 plus 3 custom avatars on Pro
Editing and revisions
Built-in editor with music and auto captions; Ad Clone on Pro
More in Probably vs Creatify.
How you brief it
A prompt, a product URL or a reference ad
Actors
300+ AI actors on Starter, 500+ on Growth, 1,000+ on Pro; 1 to 3 custom avatars from Growth
Editing and revisions
Captions, music, B-roll and trims in an in-app editor
More in Probably vs MakeUGC.
How you brief it
Build a brief, choose the video details, tell creators what to film or leave it open
Actors
Real, vetted creators; its FAQ says none is an AI avatar
Editing and revisions
Revision policy not stated; ad variations from existing footage in its software
More in Probably vs Billo.
HeyGen pricing
Creator $29 a month, or $24 billed annually. Free plan, no card, 3 watermarked videos a month up to 1 minute. The full breakdown, with what a credit buys, is in Probably vs HeyGen.
You need 175+ languages and dialects.
You make long training or sales videos.
You want an ongoing free plan or 4K output.
You need SAML/SSO or more team seats.
You want a product or landing page URL turned into a video.
You want UGC-style ads for TikTok, Reels or Shorts.
You want a crew to make the ad, not an editor.
You want the script and cut reviewed before you see them.
You want phone-shot looks such as Vanity tutorial or Sit-down review.
You run several brands or clients, each in its own Space.
You want a lower entry price, $19 a month against $29.
Frequently asked questions
What is the best HeyGen alternative?
It depends on what you use HeyGen for. To get a finished UGC-style ad written, filmed and reviewed from a brief, try Probably (ours). Arcads, Creatify, MakeUGC, Billo are the other tools to compare; see the table above.
Is there a free HeyGen alternative?
Probably's first draft is free with a new account: 480p, up to 30 seconds, no credit card. Arcads: No free plan; 72-hour trial, 1,000 credits, card required. Creatify: Free plan, 10 credits a month (2 video or 20 image ads), watermarked; card rule not published. MakeUGC: No free plan; "Try any plan for $1", renews at the plan price. Billo: Sign up for free and browse creators; videos are paid.
Is HeyGen more expensive than Probably?
Probably starts at $19 a month; see Probably's pricing. HeyGen: Creator $29 a month, or $24 billed annually. Credits measure different things in each tool, so compare what one finished ad costs; see Probably vs HeyGen.
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