| Tool | Best for | Price | Free option |
|---|---|---|---|
| Probably (ours) | Brands, small businesses, app makers, agencies | Starter $19, Creator $49, Studio $149 a month | First draft free, no card (480p, up to 30 s, within 30 days) |
| Arcads | D2C brands, app studios, agencies (its positioning) | Plans public; dollar prices only in the app | No free plan; 72-hour trial, 1,000 credits, card required |
| Creatify | Brands, agencies and platforms (e-commerce, apps, DTC, games), by its positioning | Standard at $15 or $10 a month, unlabeled, under a "Save 30% on annual plan" banner | Free plan, 10 credits a month (2 video or 20 image ads), watermarked; card rule not published |
| MakeUGC | Creators, brands, agencies, e-commerce, app and SaaS marketers | Starter $29 a month billed yearly; monthly billing not listed | No free plan; "Try any plan for $1", renews at the plan price |
| HeyGen | Avatar video and translation for marketing, L&D, sales and localization | Creator $29 a month, or $24 billed annually | Free plan, no card, 3 watermarked videos a month up to 1 minute |
| Billo (for reference) | Brands running paid campaigns on TikTok, Meta and Amazon (its own description) | Videos start at $99 each, no subscription; price rises with length, format, creator type and extras. Pack prices not on its public site | Sign up for free and browse creators; videos are paid |
Probably: a crew that makes the whole ad
Probably is ours. You brief an AI crew in a chat and get a finished UGC-style ad, reviewed before you see it, from $19 a month. See Probably vs Billo.
How you brief it
A chat with an AI producer; add photos, brand notes or a reference video
Actors
AI-made to your look and voice; saved for each brand
Review before delivery
AI critics check script and cut against your brief
Editing and revisions
Plain-words changes, script edits, variants, earlier versions kept
How you brief it
Mark AI agent, product image import; URL-to-video not published
Actors
1,000+ AI actors, custom avatars; custom actors on Pro and up
Editing and revisions
Trim, text overlay, resize, stitch, AI video edit, upscale, extend, translate
More in Probably vs Arcads.
How you brief it
An Ad Agent, or a product URL (Amazon, Shopify, App Store, Google Play)
Actors
300 AI actors on Free and Standard; 1,500 plus 3 custom avatars on Pro
Editing and revisions
Built-in editor with music and auto captions; Ad Clone on Pro
More in Probably vs Creatify.
How you brief it
A prompt, a product URL or a reference ad
Actors
300+ AI actors on Starter, 500+ on Growth, 1,000+ on Pro; 1 to 3 custom avatars from Growth
Editing and revisions
Captions, music, B-roll and trims in an in-app editor
More in Probably vs MakeUGC.
How you brief it
Paste a URL (landing page, Shopify or Etsy link), pick a style, edit the script; or build in AI Studio
Actors
500+ ready-made actors and a custom avatar on Free; 5 custom avatars on Business
Editing and revisions
Text-based editor in AI Studio; motion elements stay editable
More in Probably vs HeyGen.
Billo pricing
Videos start at $99 each, no subscription; price rises with length, format, creator type and extras. Pack prices not on its public site. Sign up for free and browse creators; videos are paid. The full breakdown, with what a credit buys, is in Probably vs Billo.
You want a real person on camera, vetted and chosen by you.
You need the product held, worn or used by a human.
You want to run ads from a creator's own handle.
You prefer to pay per video, with no subscription.
You want creator matching, analytics or a managed service as well.
You want to brief an AI crew in a chat and get a finished ad.
You want many hooks and variants without ordering each from a person.
You want the script and cut reviewed before you see them.
You run several brands or clients, each in its own Space.
You want public prices from $19 a month and a free draft without a card.
Frequently asked questions
What is the best Billo alternative?
It depends on what you use Billo for. To get a finished UGC-style ad written, filmed and reviewed from a brief, try Probably (ours). Arcads, Creatify, MakeUGC, HeyGen are the other tools to compare; see the table above.
Is there a free Billo alternative?
Probably's first draft is free with a new account: 480p, up to 30 seconds, no credit card. Arcads: No free plan; 72-hour trial, 1,000 credits, card required. Creatify: Free plan, 10 credits a month (2 video or 20 image ads), watermarked; card rule not published. MakeUGC: No free plan; "Try any plan for $1", renews at the plan price. HeyGen: Free plan, no card, 3 watermarked videos a month up to 1 minute.
Is Billo more expensive than Probably?
Probably starts at $19 a month; see Probably's pricing. Billo: Videos start at $99 each, no subscription; price rises with length, format, creator type and extras. Pack prices not on its public site. Credits measure different things in each tool, so compare what one finished ad costs; see Probably vs Billo.
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